Why Fashion Blogs Are So Important For Online Fashion Retailers

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

A fashion blog will add credibility to fashion website by showing that the company is up with the latest trends and knows about the fashion industry. It can talk to customers in an appropriate language and tone and is a great way of communicating with the younger fashion consumers that have enjoy reading blogs. A big attraction of blogs for readers is the speed at which they can be updated allowing them to give up the minute information on the latest trends and styles.

Search engines love blogs, partly because of the huge amount of content and partly because they are frequently updates. A fashion blog about the latest trends or fashions will naturally include lots of relevant keywords so will be great for bringing lots of interested customers to a website. In fact recent findings by Heathcote Communications suggest that fashion blogs give a much higher ROI than many other forms of Internet marketing including pay per click. It all comes back to that old SEO mantra ‘content is king’.

Finally a blog allows the retailer to showcase their products and help in your customers in their decision making process. You can give them information on how to wear your clothes and what combinations go together well. Also how your clothes relate to current fashions and trends giving the customer assurance that they will look stylish and up to the minute in the clothes that they choose to purchase.

In the competitive industry of fashion and the current global economy, a successful online retailer will be one that takes advantage of every opportunity available to them and stays ahead of the game with the latest and most innovative methods of communication. A fashion blog is an ideal way for online fashion retailers to do so and drive traffic and sales to their website.

This article was written by Ceri Heathcote. Heathcote Communications offer a variety of bespoke solutions to fashion brands and online retailers. Whether you are looking to increase traffic to your website, increase your profile or create a buzz about your products or brand, Heathcote Communciations can help. We work to increase sales and company profile for fashion related companies and companies selling fashion related products. Some of our solutions include Fashion SEO and Internet Marketing, Fashi

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A Fashion Blog For Fashion Bloggers

Blogs have been around, almost since the establishment of the internet. From the beginnings, bloggers learned that fresh content could build a loyal following of visitors, which in turn meant, they could earn money from advertisers. Blog Hosting companies have made it fairly easy to start a blog. You simply sign up for a free blog and start typing your heart away. That’s all fine and dandy, until the competition amongst bloggers heats up. How do you get your blog noticed amongst all those other bloggers out there?

Niche blogging communities are sprouting up across the web like FashionsBlogs.com, that specialize in niche market segments. FashionsBlogs.com offers free blog hosting to fashion bloggers, a unique “Fashion Oriented” url, fashion blogging tips and a community of fashion bloggers that share valuable information on the art of fashion blogging. What are the advantages and disadvantages of starting a blog at a niche blog hosting community or a mainstream blog hosting site like WordPress, Typepad, blogger or blogspot?

Advantages of Niche blogging Communities

SEO- Your site will rank higher in your market segment.
For example: at FashionsBlogs.com you will have a unique URL like myfashionblog.fashionsblogs.com. Search engines will rank your blog higher when people are searching for fashion blogs than a site that has a url like myfashionblog.typepad.com

Social Networking- Build relationships with the movers and shakers in your industry

For Example: at Fashions Blogs you will be able to connect with other, high profile fashion bloggers and discuss tips and tricks of the trade.

Stand out from the crowd.

When people head to the niche blogging community they can search for specialties like: Celebrity fashion blog, Teen Fashion BLog, Womens fashion blog, Designer Fashion Blog and depending on the content of your unique fashion blog, your site will easily be found by potential new fans.

Custom Themes, Templates and Plugins

Useful tools are available like plugins that offer free access to royalty free fashion images. Fashion styled Blog templates are also available.

Disadvantage of Niche Blogging Communities

Not many around

There are not currently a lot of Niche blogging communities around. It is still a fairly new concept online.

Technical Support-
Since these emerging blogging communities are in the infancy stage, they may not have the resources to help you and resolve problems as fast as a larger company like WordPress or Blogspot

Communities start small

when you join a Niche blogging community like Fashions Blogs, you may find there are only a couple of registered members. This is because they are still new sites and have yet to attract the vast quantity of members. Just like eBay started small, so do these Niche blogging communities.

Whether you are a fashion blogger trying to get noticed amongst the sea of fashion bloggers like Girls Trends [http://www.girlstrends.com] or you are an inspired celebrity blogger trying to attain the status of Perez Hilton, there is one thing for sure. BLogging takes time, dedication, passion, commitment. If you have these ingredients, you will surely get noticed amongst the thousands of other bloggers in your industry. Be patient and find a niche that other bloggers may not be writing about. Like Fashion for Dogs:)

Jerry McKinish is the CEO of fashionsblogs.com as well as girlstrends.com and has over 15 years experience in the fashion industry as a designer and entrepreneur. Mr. McKinish is pursuing his doctorate degree in Fashion Merchandising and plans to become a College Professor in Fashion Merchandising.

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